The Cons of Social Networking as a Ministry Tool (Part 3)

By Chuck (Sharing Compassion)

In concluding this series I would like to end with discussing the possible cons of using Social Networking as a ministry tool. This has been discussed for awhile among ourselves. As a whole I believe that social networking is a great means to get a message across or to bring about an awareness. However it can be over used and abused to the point that the message gets diluted. I think we really need to figure out who our audience is meant to be and  then use the most effective means to reach them.

As a case in point if we examine Facebook we all have a certain amount of friends. They stay fairly the same from week to week with maybe a few additions or subtractions. Constantly posting child packets each week to the same people over and over is not going to be productive. However posting a link to a relevant blog or article may keep the focus where it needs to be. Twitter I believe is great for the fact that we must be short and succinct in our message but again we are limited by the amount of followers we have and what their focus may be. We don't want to keep posting the same thoughts and overuse the medium. Blogs are personal in nature and can be used in many ways but we do not again want to keep the focus too limited. I have found this with my own blog and as a result I am at a crossroads with it. Either to seek to broaden the focus or to reinvent it.

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